What Makes a Powerful Logo?
There are some purchases that we make in life that requires much thought, planning and even money to make sure that you get just the right one. There has never been a happily married man to purchase an engagement ring where he walks into the jewelry store and says “let’s make this quick and I want to spend as little money as possible”. That is because he knows that ring will last for a lifetime and symbolize his love for that special woman. Therefore the wise man will give the proper attention the event deserves.
Selecting the right logo…and equally important, choosing the right Logo Designer to create that logo, is very similar to choosing he right engagement ring. You should have it for a long while and it will symbolize the essence of your company. What is that logo going to say about you? Amateur or Professional? Clean or Messy? Quality Minded or Lackadaisical? Focused or Absent-Minded?
Though not politically correct, as humans we tend to draw very quick and lasting conclusions about others after unconsciously evaluating very limited and very superficial stimuli. We make those same kinds of rash judgements in business as well. We draw quick conclusions about a business and how we perceive they will serve our needs based upon the way they present themselves to the market.