Type of Business: Manufacturer / On-line Retailer
Product or Service: Fly Fishing Tackle
Brand Mark Style: Concept Mark
Location: Reading, Pennsylvania
Simply put, Haggerty Lures wanted to bolster their on-line image by giving the perception of a well established, successful company, They desired a “cool” logo that was easily recognizable to the industry that they were in. We created this simplistic brand mark (logo) that resembles a large-mouth bass which is one of the primary sport fishing game fish. One of our objectives was to have a simplistic, yet bold mark that could be EASILY applied to any application they needed like embroidering it on clothing.