ESPI WEAR LOGOA Product Mark is a Trademark style that attempts to visually symbolize the product or service that the company offers. EspiWear below is a good example of this. EspiWear is an online reseller of men’s clothing. We created their Trademark to signify a man’s shirt. The trap of this Trademark style is that most organizations do not just manufacture, distribute, or sell a single product. Therefore one must control the urge to represent a number of different products thereby creating a busy and anti-simplistic Trademark.