A Name Mark is a Trademark that visually represents the name of the company. The company name may seem to be arbitrary to what the company sells or produces. But, the Name Mark focuses on the Name as the source of inspiration for the Trademark.
For an example, look to the Thoroughbred Trademark. The company produces inkjet cartridges and has nothing to do with the horse industry. But because they are based in Kentucky, it is a great symbol for strength. For that reason, we focused our attention on creating a Trademark that symbolized the name of the company.